1. Make a blog/website

In this Internet age that we are, having a website of your own can mean a whole lot. Not only does it make you look more professional but it is also a gateway to new clients. Many do surf the net to find people for their next projects and if they can’t find you online they won’t know you’re there.

2. Use social media

Social media is where many relationships are made these days. No matter which country you live in, using social media can connect you to potential clients and partners all over the world. Twitter is a must, and you should consider Facebook and also forums related to your business. If you are a designer consider having a look at deviantArt and YouTube as well. In several of these media you can advertise for your own business as long as you make sure to not spam it too much.

3. Get allies

Having allies can mean everything. Connecting with people through social media or even spreading the word of your business through friends and family can get you just that word out there that you need. Also making relations with people who can do things for the clients that you can’t can help, you give the clients a more complete package of what they need. One day you are the one sending a client to an ally that can offer a more suitable service in that case, the next day you could be the one having clients sent your way.

4. Be creative

There are many ways to be creative, to get new clients or to make better use of equipment and office space. Some examples can be to upgrade an existing computer if you can’t afford a new one, redecorate a spare room if you can’t afford the rent for an office outside of your home. Add a new product or service to your current list or ask friends or family if they know anyone that may be in need of your services. The options are many, all you need is to try think a bit out of the box

5. Reward loyal customers

If the market is tight you need to do what you can to have your customers back a second and third time. Being friendly and service minded is always a must, but what about giving them a discount the second time? Or sending them special offers of various kinds. Use your fantasy and implement these things into your business plan. Make customers want to come back and you will have the best possible chance to survive.